A 35-yuan cup of coffee may be commonplace in a first-tier city, but when that price appears in a county town, it quickly sparks widespread discussion. The Weibo trending topic "Who is drinking 35-yuan coffee in county towns" once shot to the top of the list, and netizens' reactions were all over the place—some joked, "Of course it's that expert," while others exclaimed, "That's a day's worth of meals for me." Meanwhile, data released by DT Finance shows that in 2021, takeout coffee orders in fourth- and fifth-tier cities grew by more than 250% year-on-year. Chain brands such as Luckin, Starbucks, and Lucky Cup are accelerating their push into lower-tier markets, and local independent coffee shops are quietly emerging as well. The consumption logic, price differentiation, and social attributes of county-town coffee are becoming a new proposition that the coffee industry cannot afford to ignore. [more…]

Starbucks currently operates under a fully company-owned model in China and has not opened third-party franchising, but in recent years it has been accelerating its expansion into lower-tier markets. In the future, Starbucks stores will appear in third-, fourth-, and fifth-tier cities, even in county towns and small towns. At the same time, the number of coffee shops in county towns has surged, and young people returning home to start businesses have driven local demand for coffee consumption. Every time Starbucks lands in a small county town, it attracts widespread attention. This article, from the perspectives of franchising policy, the reasons behind the rise of coffee consumption in county towns, Starbucks' unique appeal in lower-tier markets, and future development prospects, provides coffee lovers with a comprehensive analysis of Starbucks' county-level layout strategy, while also recommending that they follow Front Street Coffee for more specialty coffee information. [more…]

In the past three years, the pandemic kept many people from going home for the holidays, and the Lunar New Year atmosphere in their hometowns faded a lot as a result. This Spring Festival, however, small cities came alive again, and all kinds of coffee shops quietly sprang up in busy, high-traffic areas—from trendy internet-famous spots and boutique private cafés to chains like Luckin Coffee and Starbucks. Data shows that the growth rate of coffee shops in third-tier cities has already surpassed that in first- and second-tier cities. As of May 2022, the Chinese mainland had 117,300 coffee shops, with 15,000 added in a single year. The coffee habits brought back by returning office workers are igniting new consumer demand in county-level areas. Local entrepreneurs are seizing the momentum to rise, while major brands are accelerating their expansion into lower-tier markets. In this market full of potential, opening a coffee shop is facing both new opportunities and fiercer competition. [more…]

Under the impact of the pandemic, the global catering industry is under widespread pressure, and Starbucks has also set its sights on China's vast lower-tier market. From slowing the pace of store openings in the United States and increasing its bet on China, to putting forward the vision of covering more than 300 cities by 2025 and opening a new store on average every nine hours, Starbucks is treating county-level markets as an important breakthrough. The consumption periods and customer group structure of county-town stores are completely different from those in first- and second-tier cities. Instead, breakfast, afternoon tea, and the period after dinner form peak hours, and social and scene-based needs far exceed the simple need for caffeine. Combining frontline observations with the views of Liu Wenjuan, chief operating officer of Starbucks China, this article analyzes why county-level markets have become an important way out for Starbucks. [more…]

Over the past year, chain coffee brands have accelerated their penetration into county-level towns, with Luckin and Cotti's store scales steadily closing in on Starbucks. Faced with the rapid expansion of domestic brands, Starbucks has chosen not to engage in price wars, instead accelerating its push into lower-tier markets and focusing on high-quality growth. Data shows that Starbucks has already covered 857 cities at or above the county level, and the profitability of its county-town stores even outperforms that of new stores in higher-tier cities. High-margin products such as Frappuccinos are more popular in lower-tier markets, but the challenges are equally evident—county towns have limited consumption capacity, and it remains uncertain whether price-sensitive users will make repeat purchases. Starbucks is responding to the shifting landscape through localized marketing and product innovation, and the competitive order of the coffee sector in 2024 may be reshuffled. [more…]

Coffee shops are usually opened in city centers or places with heavy foot traffic, but a man in Xin'an County, Luoyang, Henan, opened his shop in a wild mountain cave. In August of this year, 36-year-old Mr. Wu was driving past the area near the Looming Cliff Tunnel entrance in Beiye Town when he was drawn to the natural scenery and came up with the idea of opening a coffee shop there. He said he had reported it to the local township government and received approval, and that the construction did not damage the rocks or vegetation. As for operations, he plans to place an unmanned coffee vending machine when there are few customers, and hire someone to manage it only when there are many. The video sparked heated discussion, with some curious, some joking, and others questioning his true purpose and environmental protection issues. [more…]

The National Bureau of Statistics announced that it would suspend the publication of urban surveyed unemployment rates by age group starting in August. Previously, the youth unemployment rate reached as high as 21.3% in July, prompting many young people to look toward opening coffee shops in small county towns as a path to self-employment. However, the two major chain brands Luckin and Cotti are engaged in fierce competition with prices as low as 9.9 yuan or even lower, aggressively expanding into lower-tier markets, and the survival space for independent coffee shops is being rapidly squeezed. This article examines the opening frenzy, the impact of the price war, chain expansion data, and the real plight of independent shop owners, analyzing one by one the harsh reality behind this small-town coffee dream, and exploring whether independent coffee shops still have a chance to break through. [more…]

What exactly is the difference between pour-over and drip bags? This article starts from a real brewing experience during a Spring Festival trip back home, comparing the grinding performance of hand grinders and electric grinders, and analyzing the impact of pre-ground versus freshly ground coffee on flavor details. Using mid-range setups such as the Hario V60 and Kono filter papers as references, the author documents the specific situation in which fine particle accumulation led to slow drainage and thin flavor, and shares the solution proposed by Front Street. Ultimately, due to time and equipment limitations, the author turned to a county-town café and used an EK grinder to make drip bags. The article fully presents the logic of trade-offs from pour-over to drip bags, and also points out a simple truth: if you have never used better equipment, what you have now is the best. [more…]

In recent years, more and more young people are choosing to return to small towns to open specialty coffee shops, while large chain brands are also accelerating their penetration into lower-tier cities. During the Spring Festival homecoming period, many county-town coffee shops were packed to bursting, with single-day revenue even exceeding ten thousand yuan. Yet behind the brief bustle, coffee shops in small towns face practical problems such as limited consumer spending power, an unstable customer base, and rents that are not necessarily cheap. Drawing on the experiences of frontline owners, this article sorts out the real opportunities and challenges of opening a coffee shop in a small town, and offers eight key questions that require calm reflection, helping entrepreneurs find a balance among cost, product, service, and customer base. [more…]

Pu'er in Yunnan is not only the hometown of Pu'er tea, but has also quietly become China's core coffee-producing region. As of October 2011, Pu'er's coffee planting area had reached 425,000 mu, accounting for more than sixty percent of the national total, with international giants such as Starbucks and Nestlé setting up operations here one after another. Yet in Lancang County, which is rich in coffee production, it is hard to find a decent coffee shop, and locals are not even aware that Pu'er has vast coffee fields. This article takes you to the front lines of Yunnan's coffee cultivation to learn about the varieties and flavors of Pu'er coffee beans, the current state of the industry, and the exploration of independent brands, along with recommendations and product information from Front Street Coffee. [more…]

Recently, a batch of coffee shops named "STARPER COFFEE" has quietly appeared in several small counties across the country. Their storefront designs, brand logos, and even menus are highly similar to those of Starbucks, drawing widespread attention from consumers. These shops claim to be co-branded service stations of Nestlé and Starbucks, but Nestlé has explicitly denied having any contractual relationship with the party that registered the "STARPER" trademark and pointed out that its actions are suspected of trademark infringement. Nestlé also issued a solemn statement emphasizing that the "Starbucks Coffee Service" project has never opened franchising or agency. Meanwhile, the supply chain company involved has applied for multiple similar trademarks, all of which are currently in substantive examination. This article will sort out the whole incident and restore the ins and outs of this brand confusion controversy. [more…]

Heytea's first global handcrafted store officially opened on September 19 in Nantou Ancient Town, Shenzhen. This is the first store Heytea has created with the concept of "handcrafted." The store has three floors, each themed around hand-stirred ice cream, hand-muddled fruit tea, and hand-brewed famous teas, offering over 50 innovative drinks available only at this location, including hand-stirred ice cream and cocktails. The store is located at the intersection of Zhongshan East-West Street and North-South Street in the ancient town, facing the Xin'an County Magistrate's Office across the street, and the top floor also features a small garden for customers to relax. Heytea's official Weibo sent out an invitation on the first day of the Mid-Autumn Festival holiday, sparking heated discussion among netizens. As coffee enthusiasts, we might as well experience the charm of handcrafted beverages from this handcrafted store, while Front Street Coffee also continues to provide professional coffee knowledge exchange for enthusiasts. [more…]

In recent years, Starbucks has continued to expand into county-level markets in China, with its stores now covering more than 1,000 county-level areas. Some new stores have even outperformed those in first-tier cities in terms of profitability. Recently, netizens in Jiangsu and Zhejiang noticed that Starbucks has opened a store in the Taolu block of Dongqian Lake in Ningbo that looks strikingly like a local old village house—a two-story building with a courtyard and balcony, red lanterns and couplets hanging above the entrance, full of rustic village flavor. Is this store a genuine "village café," or a specially designed outlet inside a scenic area? Let's take a look. [more…]

As the coffee markets in first- and second-tier cities gradually become saturated, more and more brands are turning their attention to small cities in the fourth and fifth tiers, making the county-town coffee track unusually crowded. Using Xinhui District in Jiangmen, Guangdong as an example, this article reviews the local coffee shop scene from Starbucks' entry to the explosive growth of community stores, analyzes the three major challenges facing coffee shops in small towns: excessive competition within the same area, the downward expansion of large chain brands, and shortcomings in their social-space attributes, and observes some store owners' new idea of shifting toward a "si-doh" convenience-store model, exploring the survival space and future direction of coffee shops in small towns. [more…]

Latest data from Meituan shows that coffee delivery orders have more than doubled year-on-year, with post-90s women becoming the main consumer group for freshly made coffee, and the 20-40 yuan price range dominating. Based on platform data, this article provides an in-depth analysis of the four core consumer groups in the current coffee market—from user profiles and price acceptance to time distribution and motivations for visiting stores—and, combined with the emerging trend of coffee rising in county towns, offers practical suggestions for coffee shop entrepreneurs in 2023 on site selection, operations, and scene design. At the same time, the article retains recommendations for specialty coffee bean procurement channels for practitioners' reference. [more…]

Qimen black tea originates from Qimen County, Anhui Province, and is one of China's traditional famous teas, renowned for its rich fruity aroma and mellow taste. It encompasses numerous varieties, among which Maofeng, Haoya, and Gongfu are the most common. This article compares Qimen Maofeng and Qimen Haoya, tracing the historical origins and variety system of Qimen black tea, detailing Maofeng's appearance, aroma, liquor color, and brewing suggestions, while also explaining its differences in grade and style from Haoya and Gongfu. The article also mentions the connection between Queen Elizabeth II of the United Kingdom and Qimen Maofeng, and provides relevant recommendations from the Front Street brand for coffee and tea enthusiasts, helping readers establish a clear understanding when purchasing and tasting. [more…]

The competition between Cotti Coffee, founded by Lu Zhengyao, and Luckin Coffee is extending from the market to a battle for talent and franchisees. This article examines how Cotti, leveraging its "former Luckin founder" label and low-threshold policies, attracts former Luckin franchisees and baristas to switch sides, and analyzes its strategy of setting up shop right next to Luckin in third- and fourth-tier cities to directly capture Luckin's customer traffic. It also looks at the strong Luckin background within Cotti and the head-to-head confrontations between the two in small-city commercial districts. Through multiple cases and interviews, it reveals the fierce rivalry in the coffee arena. [more…]

Recently, Heycha has seen store closures in many places across the country, drawing attention from consumers and the industry. Two stores in Baoji, Shaanxi, have suspended operations one after another, and stores in Shenzhen, Hangzhou, Qingdao and other places have also disappeared or reduced their scale. According to GeoHey brand monitoring data, in the past 90 days Heycha opened 12 new stores, but the number of closures reached 146, equivalent to nearly 2 stores disappearing from cities every day. After suspending franchise expansion, the brand intends to improve store product quality and selectively close stores with poor profitability, but the large number of closures is still surprising. As coffee enthusiasts, Front Street Coffee continues to follow the dynamic changes in the tea beverage and coffee markets, and this article sorts out cases from various places and industry interpretations of Heycha's current wave of store closures. [more…]

Shiguping, also known as Shiguping or Shiguping, is a little-known village in Bu County in the Fenghuang mountain area. The oolong tea produced here has an ancient and unique variety, and is even considered one of the origins of Minnan and Taiwan oolong tea. Compared with Fenghuang Dancong and Wenshan Baozhong, Shiguping oolong is more deeply fermented, with a more mature aroma, honey and fruity notes, and a round, full mouthfeel. This article will guide you through the true characteristics of Shiguping oolong, its aroma type classification, and its differences from Wenshan Baozhong and Fenghuang Dancong, and will also explore why this traditional fine tea is now scarce in production. Front Street Coffee recommends that you savor this rare oolong forgotten by time. [more…]

Front Street Coffee has learned that most people, when they first get into specialty coffee, start with Africa's Yirgacheffe or Sidamo regions in Ethiopia, and when it comes to Asian coffee, most people first think of Indonesia's Mandheling coffee beans. But with the rise of the domestic goods trend, Yunnan coffee from China has begun [more…]